16 Oct Solving the Problem of Unreported Music
80% of Music Played Commercially Is Unreported or Misreported
By Paul Resnikoff
October 12, 2012
Is it really that horrifically bad? Yes, according to TuneSat, a New York-based startup that sees bloody murder when it comes to music played commercially. “Musicians and songwriters all know that if their music is being played commercially, the reports they are getting back are more than likely wrong,” an executive from the company told Digital Music News. “Cue sheets and affidavits are routinely entrusted to interns to fill out – sometimes by hand. One misspelled song title and the artists wave goodbye to their royalties. In fact, over 80% of music played commercially is either unreported or misreported.
Jeff Price, the just-ousted CEO of TuneCore, sees a far more transparent future. At Digital Music Forum West in Los Angeles last week, he etched a gigantic leap towards forced accountability.
“Whoever can find a way to effectively audit the use of music, wins. Because with auditing comes the ability to license and efficiently pipeline back the money. That’s what I was trying to create.”
The only problem? Transparency isn’t good for everyone, especially older, entrenched intermediaries that benefit from ineffeciency and misreporting. Which means efficient auditing technologies have some very serious enemies in their path.