15 Oct Samsung Partners with Spotify
Spotify Signs TV Deal With Samsung
By SVEN GRUNDBERG
STOCKHOLM—South Korea’s Samsung Electronics Co.struck a deal with Anglo-Swedish music-streaming service Spotify Ltd. that will allow direct streaming of music from Samsung television sets.
The deal will give Samsung a new way to promote its televisions; Spotify, meanwhile, hopes the arrangement offers a new incentive for consumers to pay for its subscription service rather than use its advertising-backed, free-of-charge offering.
Users will need a paid premium subscription membership to access Spotify through Samsung televisions.
Last year Samsung launched its own music service, called Samsung Music Hub, but analysts say the deal with Spotify may signal that Samsung may now realizes how hard it is to ink music streaming deals with record labels.