17 Oct Coca Cola and Spotify Partnership Reportedly Imminent
Coca-Cola Is Said to Weigh Investment in Spotify Service
By Andy Fixmer and Duane D. Stanford
From Business Week
Coca-Cola Co. is in discussions to invest about $10 million in Spotify Ltd., the subscription music-streaming service, according to two people with knowledge of the discussions.
An agreement isn’t assured, said one of the people, who sought anonymity because the talks are private. An agreement may be reached in the next few weeks, Sky News reported yesterday, citing people close to the beverage company.
Coca-Cola, owner of the world’s most-valuable brand, has increased its ties to entertainment so it can market products to young consumers in a subtle way.